Your photography business needs a business or portfolio website where you can showcase your work and get more clients, and it is a great first step. Putting a website up however is only the beginning of what you need to do to win at this online marketing thing.
You can have the most beautiful site with beautiful pictures to showcase your work, but without it getting seen or found by your target audience, it won’t do your business any good.
In order to get your website seen beyond your family, friends and those that follow you on social media, you will have to get it optimised properly for the search engines. Google for many businesses is the number one source of traffic, and that’s where you need to be.
The fight for first page rankings is a challenge for a lot of business, and it is not any different for photographers.
In order to have your photography website ranking on the 1st page of Google, let me explain how Google works.
When your visitors land on your website, they get to see your beautiful images and whatever text you may have on the page. Google and other search engines work a little differently, they cannot see your images but they can read what is on the page and what you say about the photos.
Anytime someone does a search for photographer in Johannesburg, the search engines scans the internet, and they find pages that are about the search that was made, and they use many factors to determine how to rank those pages.
Keyword research for a photography site is extremely important. You want to be able to target the most relevant keywords for your site, have pages based on those keywords that are well optimised.
Your potential clients are out there, looking for your photography services in the areas that you service, you need to make sure that the keywords that you choose will make it possible for you to get found in the search engines.
The one problem that I have noticed with photography websites, I am sure you have too, is how most of them just have photos and very little text.
And this totally makes sense, however the problem is search engines cannot read those photos. You have to find a way to tell google what your images are about, using alt tags and title tags, and it would not hurt to write something about the photos or the event they were taken for.
If you are looking for great results though, I strongly suggest that you have a BLOG!
A blog will get you to have fresh content on a daily basis, which Google loves. Even better, you will be able to achieve better rankings, because you will be blogging about your photos, events that you do, and you will be including the keywords organically. The right keywords and a blog will catapult your photography website to success and get your work in front of the people who are looking for it.
Even though Google and the other search engines can’t see/read your photos, you can help them and tell them what your photos are about.
Name your photos using the keywords that you are trying to rank for, and give them titles and alt tags. The alt tag is important, use your keywords instead of using some random text for that. For example if you are trying to rank for portrait photography Johannesburg, then you want the title of the photo and the alt tag to have that keyword.
The other thing that you need to be careful about is to make sure that your website does not take forever to load, because that is a turn off for website visitors. Do not upload files that are too big, make sure your photo files are not that big, otherwise if you upload many images that are big, they will affect your website speed, and you don’t want that.
Google My business is one of the best things to do for your photography business, because it makes you get found in your local area. Make sure you get it done