Importance of Having a Mobile-Friendly Website

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Importance of Having a Mobile-Friendly Website

Any business today that has decided to use online marketing to market their business should know just how important it is to have a mobile friendly website.

Let’s unpack the benefits of having a site that is mobile friendly.

Just What is a Mobile-Friendly Website?

A mobile-friendly website is one that correctly displays on mobile & hand-held devices such as your iPhone, and Android phones, as well as your iPads & tablets.

Mobile friendly sites are also known as responsive web design, these website designs will “respond” to ANY device or display, be it your cellphone or your LCD screen. This makes for great user experience when you are using a mobile device.

And let’s face it, more and more people get on the internet using their mobile devices, more than they do on their computers, so you can’t afford to have a site that is not mobile friendly.

Check if your site is mobile friendly right here with this Google Mobile friendly Tool

What is important about Mobile Visitors Anyway?

Don’t be caught thinking that your target market are not searching for your services and your products using their mobile devices, if you do you are mistaken.

Fact: more and more people are online via their mobile devices.

So, your audience are on their mobile devices looking for what you are offering, so you can’t neglect having a site that is mobile friendly.

While having a mobile site was once optional, it is now a fact that Google uses mobile friendliness of a website as one of its core ranking factors.

Benefits of a Mobile Friendly Website

  • Great experience across devices
  • Enhance rankings
  • Improve mobile conversion rate
  • Improved user experience

Google Using Mobile-Friendly Sites as a Ranking Factor

On February 26, 2015, Google released an official statement in regards to how it will be handling mobile-friendly search results.

And Google has gone on to release a tool that can help webmasters test if their sites re mobile friendly. Testing the mobile speed of your site is also very important, it simply can’t be ignored anymore.

With all these factors and the changes that Google has made, now more than ever, a mobile friendly site is imperative. Many smart phone users will not stomach landing on a site that is difficult to navigate and is mobile unfriendly, they simply will go to a competitor site to satisfy what thy are looking for.

Take Action!

Don’t frustrate your mobile customers, make sure that your site is mobile friendly.

We can help you!



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