Let’s face it, there’s a lot of social media today, and with the many social media sites available for marketing, Facebook is undoubtedly one of the best one to use for your restaurant.
Facebook has a lot of followers, giving your restaurant a tap into a lot of people.
Share discounts or special offers
Everyone likes to save money, and in the case of social media, this is especially true. People love specials and discounts, and they are more willing to like it, comment on it or post a comment on it if its shared on Facebook. When you have special offers, Facebook is perfect to show what’s on offer and what customers will be saving.
Beyond special offers, you can promote new products, show an upgrade to your restaurant or to celebrate special holidays during the year.
When using Facebook marketing for restaurants, make sure that you use great looking pictures, make them stand out, they should make one want to visit the restaurant and try it out.
Give added value
You need to share great content on your Facebook page. A great way to attract new followers and customers is to offer content that has great value for your customers.
When you market your restaurant on Facebook, you need to give your followers a fantastic experience. You can offer certain recipe on how to make some of your dishes to try out at home.
You can also show behind the scenes, of the chef preparing certain dishes. And don’t rule video out, post fun videos of your restaurant and your followers will love that.
Promote what you do best
Think about whats special about your restaurant. Do you have a wood-fired oven or a gorgeous patio, perfect for a summer dinner? Do you have a special spot in your restaurant just for reservations only? Do you have a killer view of the city from your restaurant?
Whatever unique and beautiful features you have, you need to show your followers on Facebook.
Use multimedia content like GIFs, photos and videos to show your followers just how awesome your restaurant is.