Blogging can be powerful when it comes to making you look like an authority in your industry. Combined with social media, it can be a really powerful way to promote your business, while you communicate helpful information and tips about your services or products.
Many small businesses do not have blogs, and they don’t use blogging as part of their marketing arsenal. And what’s sad is that they don’t know what they are missing out on.
There are reasons why they don’t blog, and I am sure they are valid. For one, blogging takes time energy and effort, its a huge commitment, and some just don’t know how or where to start.
A blog for the most part does not just become a success overnight, it may take months to reap the rewards, and of course, blogging consistently while struggling to build a following and traffic may be discouraging to many.
I have good news though, starting a blog is not complicated or overwhelming. Yes it requires effort, but a business blog may bring your business and sales better than any other marketing strategy.
1. Target Potential Clients
Business blogs don’t always push the business products or services, but indirectly you will be putting your brand in front of the eyeballs. Though its passive marketing, it will do wonders for your business. On the blog, you could tackle the issues/pain points in your industry, and the challenges that your potential clients may be facing and the solutions thereof. Tackling these challenges and giving possible solutions may make your potential clients what to hire you for the services that you are providing.
2. A Blog will Boost Your Website Traffic
We all know that Google loves unique and engaging fresh content. A blog is a great way for you to target new visitors and get traffic to other pages of your site and products.
3. Position Yourself as an Industry Expert
The content that you post on your blog can demonstrate your expertise in a particular subject area. You will be able to share high-quality information with your readers, and in time, you will be the expert in that field and people will be coming to you for solutions and advice.
4. Develop a Community
One great thing about a successful business blog is the communication and sharing that can take place in the comments, when your blog starts making a real impact in the readers. Once you tackle topics that your readers are looking for solutions for, and the information gets to the readers, they will start posting comments and engaging with you right on your blog. This is a great opportunity to learn more about your readers, and the issues that they really care about. As you respond to their comments, you will be building trust with them and growing a community that will trust you to help in solving their problems.
These are just a few benefits of having a successful business blog. Creating one takes time, dedication and patience, but if you start it and commit to growing it and making it a valuable resource, in the long run you will be build a marketing machine that will sell your products and services for years to come.